2026 / 02

DOI: 10.24075/rbh.2026.165
Copyright: © 2026 by the authors. Licensee: Pirogov University.
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution license (CC BY).

ORIGINAL RESEARCH

Consumer motivation when choosing drinks positioned as healthy

Oganesyants EL , Kochetkova AA
About authors

Federal Research Center for Nutrition, Biotechnology and Food Safety, Moscow, Russia

Correspondence should be addressed: Ekaterina L. Oganesyants
Ustinsky proezd, 2/14, Moscow, 109240, Russia; moc.liamg@kstnaysenago

About paper

Funding: the study was supported within the framework of the state budget assignment, topic No. FGMF-2025-0014.

Author contribution: Oganesyants EL — data collection and analysis, manuscript authoring; Kochetkova AA — research concept and design, manuscript editing.

Compliance with ethical standards: the study was conducted in accordance with the ethical standards of the Declaration of Helsinki (Fortaleza, 2013). All participants provided voluntary informed consent to participate anonymously in the online survey.

Received: 2026-05-07 Accepted: 2026-05-16 Published online: 2026-06-25
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