Funding: the study was supported by the Federal Agency for Youth Affairs (grant No. 091-11-2023-021 gained through victory in the All-Russian Competition of Youth Projects among Individuals in 2023).

Author contribution: Ulianov IA — direct management of the smoking cessation groups, applying for grant support for implementation, bying medicines and carrying out the actions aimed to involve volunteers in the experiment, contributing to the organizational model development; Nehaenko NE, Ostroushko NI — organizational model development, methodological advising, administrative support; Meremyanin LV — organizational model development, scientific advising; Ulianova AV — direct management of the smoking cessation groups, informational support of the experiment; Petrova TN — administrative support of the experiment, coaching; Sharapova YuA — organizational model development.

Compliance with ethical standards: the study was approved by the Ethics Committee of the Burdenko Voronezh State Medical University (protocol No. 5 dated 19 September 2023). The informed consent to study participation and the consent to personal data processing were submitted by all subjects.